Over my 35+ years in the janitorial business, and thousands upon thousands of sales calls, I have collected and analyzed what I believe to be the definitive list of every response you can possibly receive from a decision maker.
An initial “no” in whatever form it is expressed is never a lost opportunity. Rather, it is valuable information about the status of that targeted facility’s janitorial contract process. I have codified these concerns, objections, and situations into a complete process of communication that has proven to be highly effective in eventually acquiring the business of my targeted facilities over time.
With my direct response marketing system, you will know exactly what the next point of communication should be with your prospect and when to initiate it. My system automates this ongoing cycle of inquiry and response so that you can build personalized communications with a large number of prospects.
Personalization demonstrates to the prospect that you, as a vendor, are truly listening to their concerns, objections, and situations and responding appropriately. This builds a relationship with them over time and is incredibly effective in eventually winning their business. In addition, of course, continuing to listen and respond appropriately to your customers keeps their business. Here is a presentation of Janitorial Market Master.
The following list outlines the complete program that you will receive.
1) Your complete list of all of your targeted companies and buildings.*
2) Precise up to date contact information for each decision maker for each targeted company. *
3) Current contract/vendor relationship, bid status and next opportunity for proposal presentation of each targeted company (a limited number of sales appointments will be made prospect’s status warrants an immediate sales call for an opportunity to present your proposal).
4) Complete systematic, response-based strategy for you to follow up each decision maker in a comprehensive system that builds personal relationships for you to follow up until your service contract is signed and you begin work.
5) Complete up to date schedule of all steps to be taken in appropriate periods for each decision maker.
6) All sales materials, letters, phone scripts, e-mail messages, and in-person sales communications in your companies name and in your voice.
7) Full documentation of the program, with directions for use.
8) Full support following completed delivery.
9) Exclusive use/rights in selected metropolitan areas/facility sectors and protected from your competitors for 5 years.
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