Never mind "thinking outside the box" for a moment (a term I REALLY hate), think what happens on a grocery shelf when faced with a selection of canned vegetables that will only wind up buried in a casserole or "Hot Dish" back in Minnesota.
Which one do you pick? Is it the package? Is it the brand name? Is it the price?
This is not the key ingredient that will make or break the meal but it IS necessary so you have to pick one.
A really well done, stand out, amazing package may get you to pick that one regardless of the price.
A trusted brand name may get you to pick that one (and that is because you have SEEN that same name repeatedly enough to make an impression, repetition which co$t the company $omething).
Nevertheless, if none of those factors is at play then you decide based on price.
Had a Certified Property Manager (one who had bought $10 million in cleaning) who I raised the issue of going with the low bidder, tell me that was an excuse for someone who was lazy or clueless.
Amazing packaging, establishing a brand name, or commodity (by the pound) pricing, YOU choose.
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