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Sunday, May 20, 2012

Bad News at Sunday Dinner


I hate liars. I feel sorry for the victims of liars. I have been lied to and those were among the worst moments of my life, finding out I had been lied to. Love songs are lies; no one “accidentally” falls in love like stepping in hot bubble gum in a parking lot. Another lie is that we all “live happily ever after” and this is the great lie in the janitorial business.

Commercial cleaning is based on commercial real estate development and occupancy of commercial space, which is finite. Your “dreams of success” do not change the amount of existing commercial space requiring cleaning. Do not believe the lies.

I got this note this morning;
Ed,

I started a commercial cleaning business last year and I failed. I could not attract enough commercial accounts to even cover expenses, regardless of what I did.

Its Sunday dinner and the bad news is there are only so many pieces of chicken to go around. There are 1,200 new cleaning services started every month and every one already seated at the table is still hungry. There is not one single cleaning service owner that does not want more accounts, not one. It does not matter how many they have, they want more.

The bad news is someone is going to go hungry. It does not matter how much you wish, there are only two thighs, two legs and two breasts and someone is going to get the neck and a couple will get the wings.

The dream peddlers are liars and seek only to take what little money you have and tell you there is no end to that plate of chicken.

Someone has to tell you the truth and I just did.

The cleaning business is a war just like the whole world of business. There are winners and losers. The losers will not live happily ever after.

Now what?