Moses, Mount Sinai and 21st Century Soap Salesmen

The serious study of history includes seeing and interpreting it through different disciplines. Therefore, an archaeologist and an economist and then a sociologist would all see history through the lens of their own interests. One way to look at history is through systematic sets of laws that divide one period from another. Therefore, we can study and correctly conclude that the Code of Hammurabi (from around 1770 BC in Babylon), the Magna Carta (the foundation of English law from 1215), and the Nuremberg Laws of Race (1933) all signaled important milestones in human history.

Western culture owes much to Moses receiving the Ten Commandments on Mt. Sinai around 1240 BC. Three major world religions point back to that pivotal event. The cleaning industry experienced an event that will be viewed in the future just as pivotal as what happened on Mt. Sinai.

The International Sanitary Supply Association was originally chartered for manufacturers and distributors of chemicals and equipment used in the cleaning industry. The very first time I learned about the association, a distributor proudly told me it was the trade association of soap salesmen. Founded in 1923 by Albert Richter who wanted to trade information between distributors around the US, the ISSA became a global trade Association in 1966.

I mopped floors at five star hotels in Miami Beach starting in 1974 and launched my first janitorial company in 1977. No internet (Al Gore had not invented the world wide web yet), my library at the University I was attending was all I had as a resource and everything I could find out about my new business and my new career, I learned from my sanitary supply distributor who was an ISSA member.

How does a truly great commercial cleaning company operate? Hiring and training and supervising my staff, the best way to deal with service defects, what constitutes quality service and hundreds of issues I had to figure out all by myself with the help of my supply company. What I needed was an operating standard to compare what I was doing with what was considered the best practices of my industry. Nothing of the sort existed so it was my best guess based on what other industries did.


The single most important event in the janitorial industry was the publication of the Cleaning Industry Management Standard (CIMS) by the ISSA. Not the voice of God or even a modern day Moses but the best practices of our industry agreed on by some of the best-organized janitorial companies in the country. A collaborative effort by the best minds of our industry organized by the ISSA, several years in the making but then the most amazing move by the Association is that CIMS is public and available to the entire industry free through the ISSA. (http://www.issa.com/?m=download )

CIMS is a standard for us to go by, a framework from which we can assemble the management structures of our businesses and a way for clients and prospects to know they are dealing with the best in the industry. CIMS is how the best companies organize their businesses spelled out in detail. For the very first time the janitorial industry is able to point to a set of practices that constitute how a company should operate.

The CIMS program is not simple and certification is a major endeavor but the results are worth every single bit of effort. There are currently 116 companies that have achieved CIMS Certification with 92 opting for an additional Green Building designation, which provides for the US Green Building Council’s LEED program.

Every janitorial and cleaning service owner needs to have a copy of the CIMS document and build around this standard. Certification may be a long way off in the future or maybe not at all but the standards are sound and provide a yardstick for managerial excellence.

Why the Web Matters and Why it Matters Even MORE Today

 A $50,000 per month janitorial contract with a 22% gross profit that came off a web site hit got my attention. With all the competition for accounts like this one, I was shocked. I built one of the largest janitorial companies in the US without knocking on a single door but I was still shocked. 

I was the guy that licked 5,000 envelopes when computers were the size of trucks. I learned how direct marketing worked, was successful at it, and then spent the next 25 years listening to people telling me that it didn’t work. (It just did not work for them because they were doing it wrong). 

The first chance I got to run out and buy a computer I bit the bullet and spent more than the car I was driving at the time. Then there was a way to talk to other people with computers over phone lines. Once again, I was there, we could type with a keyboard, and it would show up on the screen of the person on the other end of the phone line. No pictures, no sound just very plain type that looked like what telegrams used to look like. This was before Al Gore invented the World Wide Web. 

Last weekend I spent some time getting hooked up to something called Tumblr. One of the big stars there is Jenna Marbles. She is also one of the stars of Web 2.0. Everyone my age will look at Jenna Marbles whining about the girls she hates, why her cat is better than a boyfriend, advice on how to avoid people that she doesn’t want to talk to and how to trick people into thinking you look good (which is strange coming from a very attractive young lady in her early 20s) and dismiss her completely. Here’s the deal though, Jenna invites you to then comment or tell her what you, the viewer thinks and people do. 

Do you have a computer? Have you ever sent or received an email? Have you walked into any Fortune 500 company to sell janitorial services? Face it, in 2011 if you do not use a computer then you might as well get rid of your telephone. Oh and while you are at it, get rid of that new fangled floor machine too and then you can go back to the “good old days” when floors were polished by attaching rags to your feet. So the bottom line is your computer is here to stay if you are in the janitorial business. The internet isn’t a fad either, it’s here to stay. 

Jenna Marbles matters and so does Web 2.0 and here is why. Al Gore’s wonderful invention of the Web was not worth very much to the average person. Do you know who were the first bunch of Joe Averages who it did matter too? The fans of the Grateful Dead were the first to use Gore’s invention for their own purposes. Stoned out Deadheads found out that there was something called Mosaic (the very first web browser) and they used Mosaic to organize each other. Deadheads traveled around in brightly painted VW vans, following their favorite band. Jenna Marbles’ twenty something very public angst is today’s permutation of those stoned out Deadhead’s partying.

To those of you who say I am stretching a point, try selling any of your services to any Fortune 500 company or any government agency without first going to their web site and filling out a vendor registration form. You can stand in the lobby for as long as you like handing business cards to a receptionist and if you are not a registered vendor you are wasting your time. 

You started out with a web site thinking all it is supposed to do, is to act like a brochure. You PUSHING out your message in the form of a electronic brochure and hoping someone that can sign a cleaning contract will see it and spend the time to read it. Web 2.0 is here and your web site is only one small piece of any serious company’s presence on the Web. If you want to grow and thrive in this new electronic landscape, I really hate to tell you this but you are going to have to learn what Jenna Marbles knows.

Now you will not be able to say you have not been warned because I just warned all of you.