Especially in the Janitorial Industry, Only Wet Babies Like Change

The saying goes, "the only sure thing is death and taxes." Those that come up with profound proverbs are never questioned or doubted. Except by a few folks like me who do a lot of doubting. They missed an important one, which is, the only thing that will remain constant is the fact that things WILL change.

No one LIKES change except a wet baby. So with change comes tears. For many of us, the older we get, the more we cry about things changing. We get comfortable with our familiar routines, our abundance, and our knowledge of how things work. Then someone comes along and changes things.

Our beloved building services industry is full of old crybabies. They were (and many still are) fat and happy but then one day someone said they had to buy a fax machine and that was only the beginning. The floodgates broke open and then came a tsunami. Cell phones, email, websites, and the absolute WORST, computers on EVERY one’s desk?

Five Sure-Fire Cleaning Company Killers

1. Not marketing

Sitting in front of a keyboard on the web all day long is not marketing, it is sitting. Subcontracting from other janitorial companies or buying accounts from franchise companies makes you a janitor not a cleaning company owner.

Marketing your services with no money is hard. Whoever said you could open and start a cleaning company with no money, any more than you can open a restaurant or a gas station with no money, lied to you. You can market your services with no money to a point, but getting rich is highly doubtful and you have to work ten times harder.