 |
| Annette Penney of Inspire and Acquire |
So Why Aren’t You Generating More Leads Online?
Keyword research on the terms being used to find janitorial and commercial cleaners, indicate that in the United States more than a million searches were conducted in the month of March, 2012 on: janitorial services, commercial cleaning, office cleaning, and floor cleaning. If you have a business in the janitorial sector, you must have wondered at some point why you are not generating more leads from your website.
The team at Inspire and Acquire conducted a brief study of a small group of websites in the janitorial industry, whose names were chosen randomly from the MasterMind group on LinkedIn (permission was obtained from the group owner). Analyses were performed to determine the Internet Marketing Effectiveness of these websites and the results were not surprising. In this article we share the top 3 critical areas of online marketing that were shown to be problematic for business owners in the janitorial industry. We also provide solutions for dealing with these issues.
